Description 

Logo - Red spoon

Associated words/ feelings- Trustworthy, Reminder of family baking, Happy, brings back childhood feelings, 

Mascot-  Betty crocker

Other Brand endorsements- Hamburger Helper, Fruit roll ups, Fruit gushers, Yoplait, Old El Paso, Chex

A slogan- Betty Crockers Cakes are moist and easy. 

Specific "social responsibilities"- Benefiting kids in Africa