Tactics 

Tactic Ideas

- DIY Video of Betty Crocker Product video Campaign:  

The reasoning to this is because it will allow individuals to see what you are capable to do with different areas of the companies products.

- Using Facebook:

The reasoning will be to have a Facebook Page that promotes what the products look like, and creative things that you can do with their products

- Using Youtube: 

The reasoning would be to have a video of “everyday people” promoting products that they feel are good to use, and giving feedback of how they feel about the specific product itself.

- Using Pinterest: 

For individuals who are looking for creative step-by-steps of what you can do with the product and allowing them to show photos of what to do(similar to a DIY video)

- Using visuals:

The header photo/picture. Use the same cover photo for different SM pages, for the same branding. If follows the brand, so it keeps people aware that this is a campaign.

-Using everyday people in the video: 

This allows people to see what other people have to say about the product. 

- Filming the video in someones home:

You will be at home in a kitchen, so it only makes sense to film at home!

- Use a slogan:

To attract people with these slogans to build interest. 

- Using guest speakers:

This will allow you to be able to be involved with individuals with common interest while having fun and also promoting your campaign. (Ect, having “My Drunk Kitchen” guest-star)

- Using Twitter: 

Use the same reasoning as Pinterest, but also to link individuals with the same common interest . 

Objectives:

1. Increase audience enagement through Facebook to 1000 by June 1, 2015

2. Increase views on YouTube Channel by 50% by January, 2015

3. Increase number of retweets and @replies on Twitter by 20% by September, 30, 2015

4. Increase web site traffic from Facebook by 20% by September 30, 2015

5. Increase website traffic by 20% by November 1, 2015.

Target Audience 
1

The reason for this selection is for individuals who are still very busy but all for those who may be coming to an end of their parenthood as their children are most likely coming to the age of 15-18, where they are starting to have the capability of doing stuff for themselves.

Demographic

• Age- Between 30-40
• Ethnic Background- none
• Language- none
• Disability- none
• Occupation - none
• Occupation- Busy Parents
• Yearly earnings- 40.000-60.000
• Location- Kitchen 

Psycho-graphics 

• Likes/ Dislikes- Like that it is easy to use, dislike that they have to use it and wish they had more time to do it themselves. 
• What social media they are on- Facebook, Pinterest, Twitter. 
• Interestes/ Hobbies- none
• Lifestyles- Busy, always on the go.
• Behaviours- Sleep in late, go to work, make dinner from a box, make desert from a box, watch tv, go to bed. 
• 
  
• Attitude- None

Target Audience 

2

Demographic

• Age- Between 40-60
• Ethnic Background- none
• Language- none
• Disability- none
• Occupation - none
• Occupation- Busy Parents
• Yearly earnings- 40.000-60.000
• Location- Kitchen 

Psycho-graphics 

• Likes/ Dislikes- Like that it is easy to use, dislike that they have to use it. 
• What social media they are on- Facebook, Pinterest.
• Lifestyles- Busy, always on the go.
• Behaviours- Stressed. 
• Attitude- None

Description 

Logo - Red spoon

Associated words/ feelings- Trustworthy, Reminder of family baking, Happy, brings back childhood feelings, 

Mascot-  Betty crocker

Other Brand endorsements- Hamburger Helper, Fruit roll ups, Fruit gushers, Yoplait, Old El Paso, Chex

A slogan- Betty Crockers Cakes are moist and easy. 

Specific "social responsibilities"- Benefiting kids in Africa  

Where do you think mobile technology is going?

I think that mobile technology is going to advance very quickly, it could very easily take over the use of computers and laptops and we could all just rely on our smart phones or whatever new technology may come in the future. For example with smart watches and everything we always have the technology with us so it makes it more beneficial then being on a laptop

Blog assignment 

My suggestions on how to better his company would be:

1. To make a Facebook page so that people know you are starting a business. 
2. to make a twitter page so that people on twitter can see your new business.
3. You could make a website just for your business and you could link this to your Facebook and twitter. 
4. You can take photos of everything you have done and post them on your website and social media sites. 
5. Make sure you are targeting the right people with what you post. 

3 Differences between a profile and a page
 1- Page shows you how many visits you have have on your page/ Page shows your friends and interests
 2- Page shows you how many likes you have
 3- You can put apps on your page

How has twitter impacted modern day communications?

Twitter has made it easier to spread news all around the world within seconds. an example of this would be the shooting in ottawa, the news was spread within seconds. Twitter also makes it easier to connect with people wherever they are. twitter is mainly used for business purposes, it makes it easy to promote your business and spread awareness and advertise your company quickly. 

Finish 11:56