Tactics 

Tactic Ideas

- DIY Video of Betty Crocker Product video Campaign:  

The reasoning to this is because it will allow individuals to see what you are capable to do with different areas of the companies products.

- Using Facebook:

The reasoning will be to have a Facebook Page that promotes what the products look like, and creative things that you can do with their products

- Using Youtube: 

The reasoning would be to have a video of “everyday people” promoting products that they feel are good to use, and giving feedback of how they feel about the specific product itself.

- Using Pinterest: 

For individuals who are looking for creative step-by-steps of what you can do with the product and allowing them to show photos of what to do(similar to a DIY video)

- Using visuals:

The header photo/picture. Use the same cover photo for different SM pages, for the same branding. If follows the brand, so it keeps people aware that this is a campaign.

-Using everyday people in the video: 

This allows people to see what other people have to say about the product. 

- Filming the video in someones home:

You will be at home in a kitchen, so it only makes sense to film at home!

- Use a slogan:

To attract people with these slogans to build interest. 

- Using guest speakers:

This will allow you to be able to be involved with individuals with common interest while having fun and also promoting your campaign. (Ect, having “My Drunk Kitchen” guest-star)

- Using Twitter: 

Use the same reasoning as Pinterest, but also to link individuals with the same common interest . 

Objectives:

1. Increase audience enagement through Facebook to 1000 by June 1, 2015

2. Increase views on YouTube Channel by 50% by January, 2015

3. Increase number of retweets and @replies on Twitter by 20% by September, 30, 2015

4. Increase web site traffic from Facebook by 20% by September 30, 2015

5. Increase website traffic by 20% by November 1, 2015.