Target Audience 
1

The reason for this selection is for individuals who are still very busy but all for those who may be coming to an end of their parenthood as their children are most likely coming to the age of 15-18, where they are starting to have the capability of doing stuff for themselves.

Demographic

• Age- Between 30-40
• Ethnic Background- none
• Language- none
• Disability- none
• Occupation - none
• Occupation- Busy Parents
• Yearly earnings- 40.000-60.000
• Location- Kitchen 

Psycho-graphics 

• Likes/ Dislikes- Like that it is easy to use, dislike that they have to use it and wish they had more time to do it themselves. 
• What social media they are on- Facebook, Pinterest, Twitter. 
• Interestes/ Hobbies- none
• Lifestyles- Busy, always on the go.
• Behaviours- Sleep in late, go to work, make dinner from a box, make desert from a box, watch tv, go to bed. 
• 
  
• Attitude- None

Target Audience 

2

Demographic

• Age- Between 40-60
• Ethnic Background- none
• Language- none
• Disability- none
• Occupation - none
• Occupation- Busy Parents
• Yearly earnings- 40.000-60.000
• Location- Kitchen 

Psycho-graphics 

• Likes/ Dislikes- Like that it is easy to use, dislike that they have to use it. 
• What social media they are on- Facebook, Pinterest.
• Lifestyles- Busy, always on the go.
• Behaviours- Stressed. 
• Attitude- None

Description 

Logo - Red spoon

Associated words/ feelings- Trustworthy, Reminder of family baking, Happy, brings back childhood feelings, 

Mascot-  Betty crocker

Other Brand endorsements- Hamburger Helper, Fruit roll ups, Fruit gushers, Yoplait, Old El Paso, Chex

A slogan- Betty Crockers Cakes are moist and easy. 

Specific "social responsibilities"- Benefiting kids in Africa  

Where do you think mobile technology is going?

I think that mobile technology is going to advance very quickly, it could very easily take over the use of computers and laptops and we could all just rely on our smart phones or whatever new technology may come in the future. For example with smart watches and everything we always have the technology with us so it makes it more beneficial then being on a laptop

Blog assignment 

My suggestions on how to better his company would be:

1. To make a Facebook page so that people know you are starting a business. 
2. to make a twitter page so that people on twitter can see your new business.
3. You could make a website just for your business and you could link this to your Facebook and twitter. 
4. You can take photos of everything you have done and post them on your website and social media sites. 
5. Make sure you are targeting the right people with what you post.